The global financial crisis has ushered in a period of historically low interest rates. While this is good news for borrowers and users of capital. It’s not such good news for investors and savers. The result has been a “global hunt for yield”, which sees investors scanning financial and asset markets for income-generating opportunities. The hunt for yield in an era of diminishing interest rates has lured investors into ever riskier regions of the bond market and volatile equity markets. 

Investing in today's markets has never been tougher for the ordinary investor. 

At Guardian we fully understand this new economic reality. Our products and investment solutions are created with these conditions in mind.